Christopher Locke: The Cluetrain Manifesto: The End of Business as Usual
Charlene Li and Josh Bernoff: Groundswell: Winning in a World Transformed by Social Technologies
Peter M. Senge: The Fifth Discipline: The Art & Practice of The Learning Organization
J. Stewart Black: Starts with One, It: Changing Individuals Changes Organizations
Christopher B. Leinberger: The Option of Urbanism: Investing in a New American Dream
Nicholas Carr: The Big Switch: Rewiring the World, from Edison to Google
Seth Godin: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Robert Scoble: Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers